Celebrating the Humble Cocoa Bean

Celebrating World Chocolate Day and the Humble Cocoa Bean
July 4, 2025

Hi

I’m Cocoa Bean.

You may not have thought about me and my tribe much before - and that’s okay. I don’t want or need to be famous.

But today is World Chocolate Day and, quite frankly, I feel I’ve earned a moment in the spotlight.

Why? Because before I became your favourite chocolate bar, truffle or brownie, I went on a journey.  

I was plucked from a pod in the sticky heat of a tropical farm in Ecuador.

I dried under the sun, together with millions of my tribe.

I faced customs inspections.

I was loaded into a monstrously huge ship.

I crossed oceans.  

I was scooped out of the ship in Amsterdam and conveyor belted into a nice, clean pen.

And through it all, I was kept in prime condition, thanks to some behind-the-scenes logistics legends.

On arrival in Amsterdam, my Dutch friends at Commodity Centre made sure I was carefully handled and stored. They made sure I didn’t get too damp, too jostled or too lonely. They tracked me, piled me up and protected me like I was gold. Because to chocolate lovers, I am.

So, when you unwrap that silky chocolate bar or look at your perfect chocolate brownie today, spare a thought for me and my tribe of humble cocoa beans all over the world.

Love from Cocoa Bean x

 

Happy World Chocolate Day from the finest Cocoa Bean chaperones in Europe & the UK!

More News