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We are delighted to share that our Group Commercial Director, James Paling, recently attended the XXV International Coffee Seminar – Santos, Brazil 2026, one of the most respected and influential events in the global coffee industry.
Held in the historic coffee city of Santos, Brazil, the biennial seminar brings together coffee producers, exporters, importers, researchers, industry leaders and market experts from around the world to discuss the latest developments, challenges and opportunities shaping the future of the coffee sector.
Celebrating 25 years of industry leadership
The 2026 edition marked a significant milestone as the event celebrated its 25th anniversary, highlighting decades of contribution to advancing knowledge, innovation and collaboration across the global coffee community. Recognised as one of the world's leading coffee forums, the seminar provided valuable insights into international market trends, technological advancements in coffee production and harvesting, sustainability initiatives, consumer behaviour and the environmental and social challenges facing the industry.
Key insights on coffee market trends and innovation
In addition to an extensive programme of presentations and panel discussions, the event featured a trade exhibition showcasing the latest equipment, technologies and solutions supporting coffee production, processing and logistics.
Attending the seminar provided an excellent opportunity to engage with key industry stakeholders, strengthen existing relationships and develop new connections within the global coffee supply chain.
We would like to thank the organisers, the Santos Commercial Association and its industry partners, for delivering another exceptional event.
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